While working with the international advertising agencies, we were lucky to make AR lenses/masks for big caliber brands:
Why brands choose social AR
AR effects, which are viral quite often, help businesses reach out to a broader number of new customers through social media organic coverage and the natural rise of brand recognition.
While users nowadays have a strong habit of not noticing ads, advertising through AR lenses/masks is out of a row by giving users a vivid and memorable immersion into the AR lens/mask world. Innovations can be demonstrated, products/services can be sold, or brands can just remind about themselves in such a way so that users will willingly start advertising and share stories about the brand’s products/services. Additionally, there is so-called emodities advertising when AR lenses/masks trigger consumer emotions just before the actual shopping happens. The result is not only in bigger audience coverage but in growing sales returns as well.
While working with clients’ marketing departments we develop algorithms of integrating our AR lenses/masks effectively into the communication strategy of the brand.
Keeping in mind all the brand’s marketing objectives, we develop AR lenses/masks from brainstorming and to the final release. After lens/mask publishing we offer our support. Doing this many times with a big variety of clients, we have accumulated unique expertise in several industries.
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You are one step from your next-gen AR advertising. Want to create something special in AR? Let’s have a talk!