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Chefclub AR lens for Snapchat

Chefclub is a cooking channel that shows video recipes of many delicious meals to the audience on television and the internet.

Year: 2021

Industry: food, entertainment

Tech: AR filters for Snapchat messenger


Chefclub Network, founded in France, is working in more than 7 countries globally.


Client`s wants & needs

AR usage

The client’s goal was to master a new marketing tool (Social AR) and implement it in the brand’s marketing strategy

Brand identity elements

Our client wanted to create a brand recognition dynamic lens for Snapchat, which will describe a whole scope of meals that the audience can cook while watching the video recipes.

Affect the audience

For Chefclub was important to attract the target audience from Snapchat to its website and stimulate the organic distribution of the lens among this audience.

Our solution

Step 1:
Diving into specifics & shaping the final look
Our supervisor had a talk with the client, collected all the prepared art assets and the mechanics of the final lens has been formulated.
Step 2:
Production
This step included coding, testing and publishing. At this stage we created a full-fledged Snapchat lens.
Step 3:
Polishing & Support
Fine tuning, bug fixing and the complete lens has been given to the client for publishing.

Project results

Thank you so much Andrey. It was a real pleasure to work with you! I’m glad my first hiring and managing experience on AR project was here.

Théo Karsenty
Chefclub's Concept designer

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Lviv Museum of Natural History

150 years old museum with natural history exhibits including insect collections & mammoth remains

Year: 2019

Industry: education, tourism

Tech: Unity and Vuforia Engine

Lviv Museum of Natural History is one of the oldest museums in Europe in terms of scientific and natural resources, founded by the naturalist philanthropist Volodymyr Didushytskyi in 1870.


This project was launched on the initiative of our dear friend and inspirer Alexander Popov, who left us untimely.

Alexander Popov

Client`s wants & needs

AR usage

Create augmented reality application that give visitors the opportunity to see an ancient animals in their true form with the help of a smartphone camera.

Affect the audience

Help history teachers make education more fun. Gamification is trending and Ukrainian schools don’t stay aside.

Our solution

Step 1:
Visiting museum
For better understanding of the task and reference collecting we've visited the museum and saw all exhibitions.
We were especially impressed by the main exposition "The Ice Age". It includes not only exhibits of the animal and plant world of this period, but the remains of those animals and plants that were found on the territory of modern Ukraine.
We saw the remains of a female mammoth almost five meters (16 feet) tall.
In 1907 in the same mine where the mammoth was found, the left part of the carcass of a woolly rhinoceros was found, together with the front left leg and two horns. It was the first find of a mummified hairy rhinoceros not in permafrost.
Step 2:
Reproduction in 3D
Having the collected images of the animals as references
we sculpted them in 3D, showed them to museum workers
for approval, then we did a retopology for using in future AR lenses.
Step 3:
Bring them to life!
After mapping and texturing were done our animator created some
idle animation for all 4 animals: mammoth, woolly rhino, elk and bear.
Step 4:
In search of AR platform
At first, it was decided to make an AR standalone app in Unity using Vuforia, but technical problems with this engine arose. Therefore, we decided to switch to AR masks on Instagram. Masks (one mask for each animal) are activated by scanning the marker.

Project results

Interview with the curator of the exhibition in Lviv Museum of Natural History

Anastasia Savytska

Hamsa Footwear
AR lens for Snapchat

HAMSA is a brand that is dedicated to the design, craftsmanship and sale of stylish footwear

Year: 2020

Industry: fashion, e-commerce

Tech: AR filters for Snapchat messenger


Hamsa Footwear - a customized shoe brand from Argentina that is dedicated to the design, craftsmanship and sale of women's and men's footwear.


Client`s wants & needs

Simple AR solution

The main task was to provide users with the opportunity to "fit" shoes on their own feet and view them from different angles.

New marketing tool

Hamsa's team was looking for a new marketing tool and creating content for their wearable collection.

Increase engagement

New Snapchat lens would allow users to pick their favorite style of shoes from the comfort of their homes.

Our solution

Step 1:
Consulting & the main idea discussion
As usual, our creative supervisor dived into specifics, collected all the info from the client and the future final look of the set of lenses has been shaped.
Step 2:
Production
This step included coding, testing and publishing. At this stage, we’ve created 4 full-fledged Snapchat lenses.
Step 3:
Fine-tuning & polishing
Corrections, bug fixing and the complete set of AR lenses has been given to the client for publishing.

Project results

Thanks for the project done!
We will be looking to create more filters and getting our community to create content from it themselves so we would be working together more in future.

Hamsa Footwear
Official Facebook page

AR lenses for Snapchat and Instagram in the Ukrainian style

The Lensman team creates new patriotic AR lenses for Snapchat & Instagram. Try it!

Year: 2022

Industry: Promo

Tech: AR filters for Snapchat and Instagram


With the beginning of Russia's full-scale invasion of Ukraine, the whole world finally learned about our incredibly beautiful country.

We decided to acquaint the whole world with Ukrainian culture through lenses and masks for social networks. Our team has developed five AR lenses for Instagram and Snapchat and presents them to you!


1. I am Ukrainian

There is a tradition in Ukraine: on Independence Day to decorate everything with small flags: buildings, cars and public transport.

Ukrainians walk around the cities with yellow and blue flags in their hands and celebrate the independence of their country. We hope that this year we will celebrate the Independence Day of Ukraine on an even larger scale than last year. In the meantime, you can try on an image with Ukrainian flags on social networks!


Try it on Snapchat

Try it on Instagram


2. Tears of Ukraine

The colors of the Ukrainian flag are the trend of 2022. All media personalities, stars and celebrities support Ukrainians in the international arena in one way or another, choosing their images in blue and yellow. We decided not to stay away and developed a patriotic mask for social networks. Do you want to try on makeup in the colors of the Ukrainian flag?


Try the lens "Tears of Ukraine" on Snapchat.


3. Glory to Ukraine

Help the Ukrainian fighter pilot to dodge enemy missiles. The lens for Snapchat based on the famous game is adapted to Ukrainian realities. A little fun and good mood for our users.

Try it on Snapchat


4. Fillword

Find among the many letters of the word associated with Ukraine. Great mini game that develops observation, logic and analytical skills. Try it yourself, because you do not need to download anything.

Try it on Snapchat


5. Freedom of Ukraine

Try on a make-up AR lens «Freedom of Ukraine» with traditional Ukrainian flowers - sunflower and poppy. The sunflower symbolizes work and prosperity, strength and well-being in our culture. The poppy is a symbol of memory of the victims of the First World War, and later a victims of all civil and military conflicts from which Ukraine has suffered for hundreds of years.


Try it on Instagram

Try it on Snapchat


6. Ukrainian Warrior

Here's a Snapchat lens that let's you experience what it's like to be a warrior from Ukraine's past, present, or future. You can become one of Ukraine's legendary Cossacks or freedom fighters on the verge of science fiction.

Try it on Snapchat


Project results

Harley Quinn
AR lens for Snapchat
We've made this lens just for fun and it became our most viewed creation

Year: 2020

Industry: fan art, promo, fashion

Tech: AR filters for Snapchat


We are huge fans of comic books and superhero movies. So, when we are trying to improve and learn new technologies in Snapchat's Lens Studio, why not create some fun lenses and share them with the community?


Our goals

Learn something new

In this case we've tried to create a simple and reliable hair controller

Entertain ourselves and friends

We wanted to bring people joy, so we made lenses that are fun and entertaining for people to share with each other.

Our solution

Step 1:
Research
Over the decades, many memorable depictions of Harley Quinn have been created. We settled on the latest and, it seems, the most popular look from the movie Suicide Squad.
Step 2:
Modeling, texturing and rigging
First, we modeled the hairstyle based on the selected samples. Then we added joints to make the hairstyle move when the user moves his head. After that, we can move on to texturing and final assembly.
Step 3:
Assembling and fine tuning in Lens Studio
The final step is to add the model and textures to Snapchat's Lens Studio, where you can configure exactly how they will be superimposed on the user's face. You can also add several filters to make the result look more in comic book style.

Project results

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Let us share with you more examples of the successful use of AR lenses for different brands
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